The number one resistance to not promoting your business is “I have plenty of business”. I always think of what Mike Tyson said. Everyone has a plan ’till they get punched in the mouth. You think people will always be in line to have a quilt made until the line stops.
The biggest problem with this way of thinking is you may accept a job that otherwise you would refuse. Accepting a job that takes up a lot of time will cut into your profits. In the t-shirt quilt business time is money. Making t-shirt quilts is labor intensive. If it usually takes you 10 hours to make a quilt and this job takes 20 hours your labor cost is cut in half.
Let’s say you usually do 10 t-shirt quilts a month.The average price of each quilt is $400. If you promote your business you could double your inquiries to 20 a month. Of those 20 inquiries you still accept 10 jobs. More people are seeking you out. Since your demand has increased you can raise the price to $450. You would gross $500 more each month for the same amount of work.
The second resistance to not promoting your business is ” I mainly sell locally”. That is great if you live in an area where the economy is strong. If your area is struggling you may not be able to charge enough to cover your costs and labor. The price of the t-shirt quilt can reflect the product quality not the local economy.
I know it is a struggle to promote your business. The goal is to make it easier for customers who would like to have a t-shirt quilt made to connect with a t-shirt quilt maker. This goal is achieved by the Map of T-shirt Quilt Makers. It is easy to have your business added to the map. Try it out for a couple months and see if it works for you.